Turning change fatigue into engagement, alignment, and purpose.
Where psychology, creativity, and culture come together to make transformation human.
Why Change Needs to Change
Most organizational change initiatives fail — not because the strategy is wrong, but because the people inside it are overwhelmed, disconnected, or emotionally unready.
At Let’s Art About It, we help organizations move beyond compliance and communication plans to something deeper: emotional alignment, shared meaning, and cultural renewal.
Change by Insight™ is our evidence-based framework that integrates
Kotter’s 8-Step Model for strategic transformation,
ADKAR’s psychology of change adoption, and
Creative Intelligence — our proprietary method that uses visual thinking and expressive processes to unlock emotion, insight, and connection.
Together, these layers turn organizational transitions into opportunities for growth, creativity, and authentic culture shift.
The Science + Psychology of Creative Change
Change by Insight™ is built on the understanding that change is emotional before it is operational.
By combining organizational psychology, neuroscience, and expressive reflection, this framework:
Helps teams see and name what’s hard to express in words.
Builds emotional readiness and psychological safety during transition.
Connects strategy with meaning, so employees understand not only what is changing — but why it matters.
Cultivates resilience, creativity, and long-term engagement.
Our Framework: Where Structure Meets Emotion
Why It Works
Change by Insight™ bridges strategy, psychology, and creativity in a way traditional change programs can’t.
1️⃣ Evidence-Based
Grounded in Kotter’s 8 Steps and ADKAR, both trusted by global Fortune 100 firms.
2️⃣ Emotionally Intelligent
Uses expressive, reflective, and visual techniques informed by the field of Art Therapy to process complex emotions that block adoption.
3️⃣ Neuroscience-Informed
Activates both hemispheres of the brain — logic and creativity — improving engagement, retention, and problem-solving.
4️⃣ Culturally Sustainable
Anchors change in meaning, story, and collective expression — not just policy or metrics.
Ideal For organizations navigating:
Mergers and acquisitions
Leadership transitions
Culture renewal or rebranding
Organizational restructuring
Employee engagement initiatives
Wellbeing and inclusion transformation
Make Change an Act of Creation
Change doesn’t have to drain energy — it can awaken it. When employees have space to process, visualize, and co-create their future, change becomes something people believe in — not something done to them.